The Work of
Phil Morrell


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Web3 & Metaverse Company



LandVault



We are an end-to-end metaverse solutions provider who can help you buy or rent land, build and design a unique location, and activate it for consumers.



ROLES



CREATIVE DIRECTOR
ART DIRECTOR
PROJECT MANAGER



2021 - 2022



Responsibilities & Outcomes



As Creative Director, my role was to lead and manage a team of designers, film-makers, illustrators, and 3D artists in the creation of brand guidelines and engaging creative materials.


This involved working closely with the teams to understand the goals and vision of the project, providing guidance and direction to ensure that all materials align with the brand's overall aesthetic and messaging.


I was also responsible for overseeing the design process from start to finish, collaborating with the team to come up with ideas and concepts, providing feedback and direction on individual pieces, and ensuring that all materials were produced to the highest standards.


Ultimately, we succeeded in creating cohesive, on-brand materials that effectively communicated the message of LandVault as the world's largest metaverse builder to our target audience.



A key function I provided was to move the company away from creating hi-res 3D assets for pitches. instead directing the in-house creatives to develop high quality sketch materials for our creative solutions team to take to market. This new process not only saved time and money but allowed us to make high quality tailored pitches to drive growth.



Illustration –
Mar Castillo
Jane barges



The Verse - A 3D Asset Library



As the world's largest metaverse builder it was highly important for us to have a collection of tools to be able to quickly reskin assets show clients our capabilities through playable demos and videos.

Art Directing the 3D Artists and our in-house gamification expert we created The Verse, a selection of areas that could be easily developed and transferred to metaverse platforms. This led to successful asset creation with Budweiser, Mastercard and more.



3d Assets –
Will LeggatT
Charles Breach
Michael walsh



Golden State Warriors



A great example of all of these elements working together was the pitch for the Golden State Warriors, who were looking for was to enter the metaverse.

Because of the processes and tools created in advance we were quickly able to put together examples of ready to use assets, gamification options and UI graphics to show how their space could look.



Working to develop new exciting ways to reach our audiences



LandVault Merchandising



Leading our teams of designers and artists we developed a unique and stylish range of merchandise for our colleagues and fans.


Our goal was be to create items that represent the company's culture, while also appealing to the interests of our audience. By utilizing each team member's unique skills and talents, we created a cool and memorable collection of merchandise.



The Work of Philip Morrell



© Surface Ritual 2022