As Creative Director, my role was to lead and manage a team of designers, film-makers, illustrators, and 3D artists in the creation of brand guidelines and engaging creative materials.
This involved working closely with the teams to understand the goals and vision of the project, providing guidance and direction to ensure that all materials align with the brand's overall aesthetic and messaging.
I was also responsible for overseeing the design process from start to finish, collaborating with the team to come up with ideas and concepts, providing feedback and direction on individual pieces, and ensuring that all materials were produced to the highest standards.
Ultimately, we succeeded in creating cohesive, on-brand materials that effectively communicated the message of LandVault as the world's largest metaverse builder to our target audience.