The Work of
Phil Morrell



Web3 Event & Education Brand



GMW3



GMW3 provides members with top networking events, conferences and reports to further your knowledge in Web3. The community is centered around inclusion, transparency and paying it forward.



ROLES



CREATIVE DIRECTOR
ART DIRECTOR
PROJECT MANAGER



2021 - 2022



Responsibilities



As creative director for the web3 website and information company I was responsible for leading and managing the creative team in the development of brand guidelines and visual identity.


This included overseeing the creation of marketing materials, website design, social media content, and ensuring that all creative work aligned with the company's brand and messaging.


In addition, I was responsible for team leadership, setting goals, providing mentorship, and managing budgets and resources.


Overall playing a crucial role in shaping the visual identity and messaging of the company and leading the creative team in the development of high-quality content.



Outcomes



While at GMW3 I successfully created and implemented brand guidelines that effectively conveyed the company's brand identity to its audience.


Demonstrating strong team leadership skills, effectively managing and directing the work of my team to ensure that projects are completed efficiently and to a high standard. Contributing to the development of innovative and engaging content and design solutions that effectively communicated the company's messages and drove business growth.



Demonstrating strong team leadership, effective management skills and and driving business growth with design solutions.



GMW3 Site



Working with multiple teams to successfully create the resources needed by our developers for a functional and good looking website, supplying design templates, graphics, and style libraries. Setting up a development environment and ensuring that all team members have access to the necessary tools and resources.


I believe strongly that collaboration and effective communication are key to ensuring that the website is built efficiently and to the highest standards.



GMW3 POAP NFTs



I worked closely with our in-house illustrators and 3D artists to develop a range of NFTs that could be given out at events as POAPs (Proof of Attendance Protocols). Create highly sought after assets that showcase our brand and stand out in the market, effectively promoting the business.



3d art – Charles Breach & Will Leggatt
sticker illustration - Mar castillo



The Work of Philip Morrell



© Surface Ritual 2022