The Work of
Phil Morrell



Financial Investments



Baillie Gifford



Baillie Gifford was founded in 1908 and is an independent investment manager, managing pension funds, investment trusts, unit trusts and ISAs.



ROLES



Senior Digital Designer
Motion Graphic Designer
illustrator
Project Manager



2016 - 2020



Responsibility



I was brought on to Baillie Gifford to help develop their digital presence, this ranged from building extra functionality into their pre existing content management system (CMS), creating a new format for their short-form tailored campaigns, and revamping their digital magazine (of which the printed counterpart had 30k subscribers).

The role evolved into digital project management and process development so that the route from concept to digital output ran effectively along-side the printed counterparts. As well as being responsible for creating supporting motion graphics for socials.



Outcome



After redevelopment of the digital magazines and tailored campaigns there was a significant increase in viewership from average 12k views per campaign up to 30k average views, with digital magazine average views up to 50k - a significant increase over printed subscribers.


The process development and added functionality of coded elements not only allowed the designs to look better but also allowed CMS based blogs and short-form articles to be created at 3 times the efficiency, which proved crucial during 2020 when printed materials were not sent out.


Trust Magazine – Ant Financial Trust Magazine – Spotify

increase in viewer average from 12k views per campaign to 30k average views, with digital magazine average increased to 50k



The Second Space Age



Responsibility



A piece on future tech, spacex and how investment in these could lead to a bright future in space. My work involved expanding on the work of the campaign with motion graphics and digital design. Wire-framing, animating and building all the elements into a visually exciting web magazine.



Outcome



A successful microsite launch resulted in 65,000 viewers, representing a 440% increase in viewership. This was achieved through effective marketing and promotion strategies, as well as a well-designed and user-friendly microsite.


The success of the launch can be attributed to a strong focus on the target audience, a clear and compelling message, and a smooth user experience. Overall, the launch was a resounding success and exceeded all expectations.

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The Second Space Age

the second space age received Over 65k unique views – a 440% increase in visits



Learning From Academia



Responsibility



With excellent illustrations created by Shen Foo I was set the task of expanded them and a fresh set of motion graphics, then taking those animations and using them the create a digital magazine that showed off the materials in an engaging manner.



Outcome



The launch of our illustration-based microsite was a huge success, with a total of 32k viewers. This represented a 166% increase from our previous launch, and we were thrilled with the response.


The vibrant animated illustrations drew in a large audience, and the user-friendly design of the microsite kept them engaged and coming back for more.
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Learning From Academia

learning from academia had OVER 32K UNIQUE VIEWS – A 166% INCREASE IN VISITS



Multicultural Network Founder & Co-Chair



Responsibility



Alongside my other duties I was driven to provide a better working environment, in 2016 I founded and led a multicultural D&I network that grew to 120+ members, creating training and support programmes.





Outcome



The diversity network has been a resounding success, with training programs and events held annually in various locations across the globe.


Our team of dedicated members worked tirelessly to promote inclusivity and diversity in the workplace, and our efforts have been met with widespread support and participation from companies and individuals alike. I are proud of the impact I have made and even though having moved on enjoy seeing to the continued success of the network.



Why We Care About D&I

in 1 year the network grew to 120+ employees, with 7 recurrent events, and 4 yearly training programmes created



Graduate Recruitment



For our graduate recruitment programme, I was tasked with creating a range of exciting videos to showcase the opportunities and experiences available to our new hires.


These videos will featured eye catching colours and themes to stand out amongst the other financial institutions. Through these videos, we hoped to attract top talent and give potential hires a taste of what it's like to work with us.





Outcome



The result was a series of high-quality videos that effectively communicated the value of joining our team and helped us to successfully hire a diverse and talented group of graduate recruits. The videos were then used as part of our website launch, helping to drive traffic and engagement with our brand online.



Graduate Programmes Site







The Work of Philip Morrell



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