The Work of
Phil Morrell


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Fitness App



Accessercise



Accessercise is a fitness app like no other, founded by Britain’s world champion Para-Powerlifter, Ali Jawad, multiple world champion sailor Sam Brearey and FT top ranked European lawyer & AEQUO founding partner Yulia Kyrpa.



ROLES



brand designer
motion graphic designer



2020



Responsibility



My responsibilities at Accessericise were to develop and brand that incorporated the core values of the client – accessibility and aspiration, using their requested palette of gold and purple, colours used to reflect the winning spirit of their founder Ali Jawad.


On researching the space it became clear that no app like this had been created in the past leaving a clean slate for design in this sector.


Key goals were to be an exciting, active and non-restrictive brand. Once the logo and brand outline was created developing accessible brand options, animations and materials for the app, pitch and marketing purposes.



Outcome



The mark was created to have a sense of action with the 1972 Olympic pictographics as a base, a visual cue leading back the in the Paralympic background of the founder.


Since soft launch in December 2021 the brand continues to grow from strength to strength with an audience of 500,000 leads generated.



500,000 leads generated since soft launch December 2021



Pitch Materials



Subsequent pitch materials were created to garner investment interest, using the base identity of the brand as guidelines to be used throughout marketing and pitch collateral.

I worked with the client to make the materials visually appealing, and tailored to the audience.



Supporting Iconography



An additional requirement of the brief was to create a range of icons that represent all those with disabilities that would use the app, this is a wide range of people so it was important that everyone was taken into account, including Chron's, mental health and amputations of various types.


Building upon the original logo themes using the logo character in purple with gold marking the areas of disability.



"The logo stands out as the new modern look of disability"



ALI JAWAD - 4X PARALYMPIAN, PHD CANDIDATE IN ANTI DOPING, PARA SPORT CROHN'S DISEASE FIGHTER



The Work of Philip Morrell



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