My responsibilities at Accessericise were to develop and brand that incorporated the core values of the client – accessibility and aspiration, using their requested palette of gold and purple, colours used to reflect the winning spirit of their founder Ali Jawad.
On researching the space it became clear that no app like this had been created in the past leaving a clean slate for design in this sector.
Key goals were to be an exciting, active and non-restrictive brand. Once the logo and brand outline was created developing accessible brand options, animations and materials for the app, pitch and marketing purposes.
